The kind of warmth that keeps you outside longer but also the kind that puts a smile on your face as you live life's precious winter moments. It's a feeling that goes far beyond degrees. It's an unwavering love of winter. The result of decades of caring for Canadians since 1961. It's a badge of honour we proudly wear. On the hills or at home, the Kombi brand is an invitation to head outside and make happy memories.
Interview with the Pascals
When your very first ski outing ends in a broken ankle, there's a good chance you might turn your back on winter forever. Not Ed Pascal, President of Kombi Sports, who along with his son Mark, Vice President, are the heart, soul and business minds of a company that sells warmth the world over. Although Kombi's origins lie in glove making, the father-son duo have since built a head-to-toe winter accessories offering that spans from gloves to base layers to balaclavas.
"Our product is warmth. Our goal is to keep you warm from head to toe."
Embracing Canadian winters.
Kombi kicks off 2014 with a new tagline: Embody Warmth. But where does Kombi warmth truly come from? Seems Canadian winters have all the answers. "If you're born in Montreal, winter is typically a big part of your life," Ed explains. "Even though we say we have 4 seasons, winter is the longest. Back in my day, when we didn't have Game Boy or television, we had to go play outside" recounts Ed. Now, as a parent and grandparent, his driving force is ensuring that his children felt comfortable on cold winter days.
"When it comes to enjoying winter, for my family or any Canadian family, cold should never be a factor."
Mark's love of winter began at the tender age of three when he skied for the first time. He even earned his allowance shoveling the family's balcony after a big snowfall. "Canadians truly love winter. I see people getting ready for the ski season in September and October. That is passion.
The heart of the brand.
In 2013, the Pascals decided it was time to re-examine the Kombi brand and its core values. Before embracing their new tagline, "Embody Warmth", they spoke to Kombi sales staff, floor staff, buyers and consumers. Everyone from the weekend warrior to the passionate skier. The question? What does Kombi mean to you? They realized that when people hear the name Kombi, it resonates with their childhood or an experience they had. "Speaking with them, it became clear. And we want to be as clear as possible to the consumer about who we are and what we stand for", explained Mark. "We are a family brand, inside our office and out. We are about warmth, family values, and of course, our Canadian Heritage.
Founded in 1961, Kombi is a leading international sports accessories brand catering to outdoor winter enthusiasts of all kinds. Best known for our carefully crafted gloves and mitts, we've since extended our warmth expertise to base layers, socks, hats, and cold weather accessories.
As a family-owned Canadian brand with points of sale in over 20 countries worldwide, we're committed to keeping people warm, inside and out.
KOMBI in the Canadian Business Journal
"Keeping people warm from head to toe."
Kombi Winner Of The 2015 ISPO Award !
"Communication across every touch point was made consistent - conveying heartwarming yet short, clever and attractive."
KOMBI and W.L. Gore & Associates expand partnership
"Our expanded partnership has paved the way for significant warmth research"
CSGA Press Release
"The new marketing strategy results from a lengthy reflection process."
Reinventing Winter: Kombi's New Image
"KOMBI is launching a completely revamped image with its new 2015 collections."